Setting the stage for the launch of the Cherokee Passport to the sovereign nation Cherokee:

Efficiently guided people around town with an illustrated map which became a souvenir.

Told the cultural and historical story of.

Made people aware of all significant businesses, catering to tourists by category and got people from shop, to restaurant, to hotel, to attraction and so on.

On one side was a map with all the retail/attractions by category with promotions and special offers, on the other side the historical and cultural brand romance story of the Cherokee.

TGA created a pocket-sized map that looked like a passport with the Cherokee Tribal Seal.

The agency team gathered in the conference room for a series of ½ day brain storming sessions on how to stem the problem. Not to mention, Cherokee’s marketing budget was derived from Tribal Levy, or tax on retail purchases. The Goss Agency acted fast as our goal and focus is our clients’ success.

The bad news was they were planning on cutting their daily spend an average of 75% to cover the.

The good news was that 89% of the people who had planned to travel would still be traveling as planned.

Mary Jane Ferguson, Director of Marketing, The Eastern Band of Cherokee IndiansĮmbarking on the 2010 season, NC Tourism issued a notice reporting the results of a national travel industry survey conducted as a result of alarming gas prices on how the state would be affected from a travel and Since then, 4 years ago, the advertising has instilled a sense of pride in our people and the results have been profound from town levy to numbers at the gates of the Fairgrounds, Drama, Village We looked proud and accomplish and rich with heritage and tradition in a ‘National Geographic’ sort of way.

Their presentation of our culture was truly striking. It was obvious they did their homework and knew something about our culture. From the moment we looked at the ads done by The Goss Agency it was obvious the “got us”. We narrowed our list of prospects and send out our RFP to a dozen or so marketing agencies in the Southeast. “It was time to consolidate our resources and unite our cultural entities and conduct an RFP for a marketing partner.

Cherokee nation casino passport